Our Brand Story
Laura Jane
For me, dressing women is so much more than designing them clothes and giving them advice, it’s about empowering them through fashion.
I have always had a real love for fashion, from dressing my dolls in my hand-sewn handiwork, to dressing myself in my customised creations and always talking pride in piecing together my outfits.
Coming from a hospitality background, I took a career change to manage a women’s boutique which brought out a natural talent and love for dressing other women too. Watching their confidence grow when I helped them find the perfect outfit gave me a real sense of pride and so my journey in the fashion industry began...
As a wife and busy mum of 3, home life was busy, but when my children reached school age, I decided it was finally time to follow my dream.
In 2018, I trained as a Personal Stylist at the Colour and Image Academy in Cork and from the very first day, I knew that I had found my passion.
My work as a stylist and blog over the last number of years has not only gained me the wonderful support and appreciation of my following and clients but has also provided me with a front row seat on women’s attitude to fashion, their understanding of style and their relationship with their clothes. With this platform and invaluable knowledge, I set out on my ultimate goal…
Laura Jane The Label
In Spring 22, I designed my very own clothing collection ‘LAURA JANE The Label’. The collection is made up of high-quality, affordable pieces that are suitable for women of all ages, body shapes and dress sizes. They are timeless, seasonless pieces that will stand the test of time.
This could not have happened without the help of County Down fashion designer and dear friend Sandra Brannigan. From our very first meeting I knew we were going to be firm friends and that Sandra was the girl to bring my dreams to life.
With her creative expertise and my experience of styling real women, our knowledge of the market and most importantly from listening to my following, we have designed an original capsule collection of simple staples and feminine pieces that every woman needs in her wardrobe.
I have a real passion for empowering women and I feel the best way I connect with other women is through fashion. I want our customer to shop quality over quality and use our 'key pieces' to get more wear out of the existing items already in their wardrobe.
It’s hard to express how proud I am seeing my dream come to life and this collection is only the beginning...
